Writing style guide
Writing style guide
Embedded Files
The challenge
The challenge
As the company grew, the writing suffered from inconsistent voice, dense corporate jargon, and a lack of clear structural standards.
It was difficult to onboard writers. I needed to move us from prescriptive, fragmented documentation to a cohesive, accessible, and functional system.
My strategy: Build content governance
My strategy: Build content governance
I developed a comprehensive, scalable writing style guide designed to ground all company communication in human, direct, and accessible principles.
Voice & tone matrix
Voice & tone matrix
Voice shouldn't just be abstract adjectives.
I built a practical matrix that translated our core personality into actionable writing rules and adapted them across different tones.
Accessibility as a foundation
Accessibility as a foundation
Accessibility was the foundation and not a separate checklist. It was introduced early and reinerated througout.
Defined our writing standards
Defined our writing standards
Consistency comes from simple, easy-to-follow rules.
Set company standards across writing style, grammar, mechanics, and word choice.
Defined content chunks
Defined content chunks
Properly chunking information ensures readers can understand and follow.
Built repeatable content blocks, with rules for how to improve the reader's understanding.
Image guidelines
Image guidelines
Set clear, simple guidelines on when and how to use images to improve content.
Impact & takeaways
Impact & takeaways
Set clear writing rules used across communications.
Built a reference that was simple to access, reference, and scale.
Speed up writing by building a repeatable, cohesive set of writing tools.
Built consistency to ensure all content sounded like the brand.
The full writing style guide is available for review upon request.
Page updated
Google Sites
Report abuse